We old-timers used to think that GIYF stands for "Google is your friend".
Well, this started backfiring lately.
It used to be that a carefully crafted search criteria returned just the right result for the search.
But with advances in personalization this art has already become useless - whereas one person gets a completely relevant result set, the other gets absolute noise. And the more alien (out of pattern) the search is for the person conducting the search, the less useful it becomes.