Service companies do not sell services. They sell comfort and satisfaction. Equifax was selling comfort to banks, which were glad to pay a little coin for an assurance that the loan they're issuing will be paid back.
Now the confidence is gone. Not just from Equifax, TransUnion, and Experian. The chain of trust had been broken. There is no assurance that a good and valid information is not used by a fraudster. It's just not all of us are screwed, banks are screwed too.
What now?
The business model of "credit rating" is going to be broken for a while. Like I said elsewhere the day Equifax breach happened, SSN as ID will be dismantled - it'll take time, but it is inevitable (it was obvious for a long time that a non-secure system that doesn't support revocation will be broken by a first major leak, which we just witnessed happening). It will be replaced by a system that does support revocation, and that looks painfully similar to good old cryptography. This will cause emergence of whole new classes of tasks, and jobs to solve them - but one will have to be a rocket scientist or at least proficient with cryptography to get one of those jobs. And we will have to pay for all that, because nobody else will.
Buckle up. Study cryptography.
-- Source: Не будет банкам барабана
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